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Chasing aespa in Korea — Complete Travel Guide
Why Go to Korea
In recent years, the Korean Wave culture has continued to gain momentum worldwide, and aespa, as a representative girl group under SM Entertainment, is renowned worldwide for its unique dual-track concept of "virtual and reality." Since their debut, aespa has rapidly accumulated a large fanbase through diverse musical styles and refined visual presentations, with every comeback and concert creating buzz. For K-Pop fans, being able to personally visit the cities where the members have been active and see the familiar scenes from music videos come to life before their eyes is an indescribable emotional experience.
Seoul, South Korea, as a landmark city of global pop culture, not only boasts comprehensive tourism resources but also retains many idol-related landmarks and cultural facilities. From company buildings and music show studios to idol merchandise shops and themed cafes, each location is a "pilgrimage site" in fans' hearts. Compared to pure sightseeing itineraries, travel combined with idol footsteps makes the journey full of stories and emotional connections.
Additionally, South Korea's public transportation is convenient, dining options are abundant, and accommodation types are diverse. Whether traveling alone, with friends, or with family, everyone can find a suitable way to explore. Moreover, flights between Taiwan and South Korea have become increasingly frequent in recent years, making weekend getaways or extended deep explorations easily achievable. This makes "going to Korea to chase aespa" a low-barrier activity with extremely precious memories in return.
Must-Visit Landmarks
SM Entertainment Surroundings — Cheongdam-dong Area
SM Entertainment, the agency behind aespa, has used the Cheongdam-dong area as its main office and training base for many years. Although the company's interior is generally not open to the public, the surrounding shopping districts and streets still radiate a strong idol atmosphere. The Cheongdam-dong area is home to many entertainment agencies, styling studios, and filming locations. Walking through the alleys, you can often spot trainees or idols. We recommend fans take a break at a nearby cafe to soak in the atmosphere of this neighborhood that has nurtured countless stars.
K-Star Road — Gangnam-gu
Located in Gangnam-gu, Seoul, K-Star Road is a must-visit destination for fans coming to Korea. This street features many K-Pop group mascot statues and themed installations that change according to different periods. According to related reports, aespa-related displays and pop-up events have been held here, but specific content depends on current announcements. From K-Star Road, you can walk to Apgujeong Rodeo Street, where brand flagship stores and cafes along the way are great options for shopping and photos.
Coex Mall — Samseong Station
Coex Mall is one of Seoul's largest underground shopping centers, with surrounding areas that have hosted SM Entertainment-related exhibition spaces and event venues. It is said that pop-up events and exhibitions related to SM artists have been held here in the past, but specific content depends on current announcements. Even without special exhibitions, the Starfield Library inside Coex Mall, Samsung brand exhibition area, and the nearby Bongeunsa Temple are all worthwhile attractions. For fans wanting to explore the Gangnam area in depth, this is an excellent midpoint.
Music Show Studios — Sangam-dong, Mapo-gu
The most direct way to see aespa's stage performances in person is to attend music show recordings. Music programs from major TV stations like MBC, SBS, and KBS typically open their filming sessions to fans. Related shows include Show! Music Core, Inkigayo, and Music Bank. Admission is mostly through advance online registration or on-site queuing, so fans should check the current rules in advance. It's important to note that music show recordings are usually scheduled for weekday afternoons or evenings, so allow flexibility in your itinerary.
Hongdae Area — Mapo-gu
Hongdae is a representative area of Seoul's youth culture and a popular venue for many idol groups to hold fan signings, pop-up shops, and performance events. aespa has held related events around Hongdae in the past, but specific venues and times should be confirmed through official announcements. Beyond the idol activities, Hongdae's street performances, murals, creative markets, and vibrant bar and restaurant culture at night all bring energy to this district.
SM Town and Related Performance Spaces
SM Entertainment previously operated the SM Town experience space, which covered multi-functional facilities including merchandise sales, interactive exhibitions, and dining. Although the operational status of related spaces may change over time, according to reports, SM occasionally sets up themed pop-up shops and exhibition events throughout Seoul. We recommend fans closely follow SM's official social media accounts and aespa's official fan pages before their trip for the latest information.
Hangang Citizens' Park
The various citizens' parks along the Hangang River are among the popular filming locations where aespa members have shot music videos and appeared in variety shows. Places like Yeouido Hangang Park and Banpo Hangang Park are great spots for citizens to relax. Taking an evening stroll along the Hangang River while watching the sunset is also a wonderful way to experience local Korean life.
Transportation and Accommodation Tips
Getting There
To travel from Taiwan to Seoul, the main options are arriving at Incheon Airport or Gimpo Airport. Incheon Airport serves as the main international hub, with the Airport Railroad Express (AREX) providing direct access to central Seoul, taking about 40 to 60 minutes one way. For travelers with limited time who still want to plan a day trip, early morning departure and late evening return flights maximize time usage. If choosing Gimpo Airport, it's closer to central Seoul, but flight options are relatively fewer.
Getting Around
Seoul's public transportation system is primarily subway-based, supplemented by buses and taxis, which can reach almost all major attractions. We recommend purchasing a T-money transportation card upon arrival, available at convenience stores and subway station service centers. This card can be used for subways, buses, partial taxi fares, and even at some convenience stores. Subway fares are calculated by distance, with most single rides ranging from 1,250 to 2,000 KRW, making it quite affordable.
Choosing Accommodation Areas
- Hongdae Area: Near Hongik University, with strong amenities and moderate prices, suitable for budget-conscious travelers and nightlife enthusiasts.
- Myeongdong Area: Located in central Seoul, with convenient transportation and excellent shopping, ideal for first-time visitors to Seoul.
- Gangnam-gu: Close to aespa-related landmarks, perfect for itinerary-focused追星 travel, though overall costs are slightly higher.
- Ewha, Sinchon Area: Near Ewha Womans University and Yonsei University, with a youthful atmosphere and reasonable prices.
- Dongdaemun Area: Suitable for shoppers and wholesale enthusiasts, with a vibrant nighttime fashion district.
Accommodation options range from hostels and guesthouses to mid-to-high-end hotels, and booking platforms allow filtering by budget and needs. We recommend booking 2 to 3 months in advance during peak seasons to avoid sold-out situations.
Local Food Recommendations
Korean BBQ
When in Korea, you must try authentic Korean BBQ. Common cuts include pork belly, beef tongue, and short ribs, paired with lettuce, garlic slices, and spicy sauce for a unique flavor. There are many well-rated BBQ restaurants in Hongdae, Myeongdong, and the Gangnam area. Some restaurants even offer table-side grilling service, so solo travelers can enjoy without worry.
Tteokbokki (Spicy Stir-Fried Rice Cakes) and Fish Cakes
Tteokbokki is a classic Korean street food with chewy texture and rich sauce. You can easily enjoy it at street stalls or chain stores. A bowl of piping hot tteokbokki with fish cake soup in winter is pure bliss.
Korean Fried Chicken and Beer
Korean fried chicken paired with beer is a famous late-night snack combination in Korea, available in flavors ranging from original, soy sauce, spicy, to cheese. Well-known chain brands like BBQ Chicken, Kyochon, and bhc, some of which offer delivery service, are perfect for enjoying at your hotel after dinner. According to reports, aespa members have shared their love for Korean fried chicken on shows, so fans should definitely give it a try.
Cafe Culture
Seoul has an extremely high density of cafes, ranging from specialty coffee shops to Instagram-worthy venues. The Gangnam, Hongdae, and Ikseong-dong areas are all cafe hotspots. aespa members have been spotted at specific cafes in the past, but store information is frequently updated. Fans can search for the latest lists through social media platforms.
Hansik (Korean Table d'hôte) and Traditional Cuisine
If you want to try more formal Korean dining, hansik is an excellent way to experience traditional culture. From ginseng chicken soup and Korean hot pot to bibimbap and various side dishes, each showcases the richness of Korean culinary culture. Seoul has many historic hansik restaurants with prices ranging from mid-range to higher-end.
Convenience Store Food
Korean convenience stores (GS25, CU, 7-Eleven, etc.) offer abundant prepared food options, from triangle onigiri and instant noodles to kimbap and desserts, with a wide variety. When hunger strikes late at night, convenience stores are the best choice and also part of experiencing local life.
Pre-Trip Preparation
Documents and Visas
Taiwanese travelers can enjoy short-term visa-free entry to Korea or enter through K-ETA electronic travel authorization. We recommend confirming passport validity (at least 6 months) and K-ETA application status before departure, and prepare airline tickets and accommodation proof in case of customs inspection. Regulations may change with policy adjustments, so be sure to check the latest announcements from the Ministry of Foreign Affairs and overseas missions before your trip.
Currency and Payment Methods
The local currency in Korea is the Korean Won (KRW). We recommend exchanging some KRW in Taiwan beforehand, then withdrawing from ATMs or exchanging at banks and currency exchange offices upon arrival. Most stores accept credit cards, but some street food stalls, traditional markets, and taxis only accept cash or local Korean payment tools. Mobile payment methods like KakaoPay and Naver Pay have also become popular in Korea recently, but most require a Korean local bank account or mobile phone number to use.
Internet and Communications
The internet is essential for modern travel. Travelers can choose to purchase SIM cards, rent WiFi devices, or use international roaming. Airport terminals usually have counters for various telecom companies, including SKT, KT, and LG U+, where you can choose plans based on your needs. Remind fans that if you need to share updates in real-time on social media or search for information, it's recommended to prepare a plan with more stable network speeds.
Essential Apps
- Naver Map: The most commonly used map software in Korea, more accurate than Google Maps.
- Papago: Korean translation app supporting voice, image, and web translation.
- KakaoTaxi: Ride-hailing app, usage similar to Uber.
- Subway Korea: Seoul subway route map app, supporting English and Chinese.
- KakaoTalk: Korea's primary messaging app, some stores use it for customer contact.
Clothing and Seasonal Preparation
Korea has four distinct seasons: spring and autumn are cool and pleasant, summer is hot and humid, and winter is cold with snow. We recommend preparing clothing based on the season of your visit. Fan pilgrimage itineraries often require long queuing times, so be sure to prepare comfortable walking shoes, lightweight jackets, and rain gear. If visiting in winter, you'll need warm clothing, gloves, scarves, and hand warmers.
Health and Safety
We recommend bringing personal medications, masks, and sunscreen. Seoul is generally safe, but you should still be mindful of personal belongings, especially in crowded tourist areas and nighttime entertainment districts. In case of emergencies, Korea's police hotline is 112 and ambulance service is 119.
Sample Itineraries
3-Day/2-Night Essential Version
Day 1: Arrival + Initial Exploration of Gangnam
- Arrive at Incheon Airport around noon, take the airport railroad to central Seoul
- Check into a hotel in Gangnam, rest briefly, then walk to K-Star Road
- Shop and dine at Apgujeong Rodeo Street in the evening
- Return to hotel to rest for the night
Day 2: SM-Related Landmark Tour
- Morning: Visit the area around Cheongdam-dong and explore SM Entertainment-related spots
- Lunch and shopping at Coex Mall
- Afternoon: Visit the area around Samseong Station, check if there are any pop-up events
- Evening: Take the subway to Yeouido Hangang Park for a stroll and sunset viewing
Day 3: Shopping + Departure
- Morning: Shop at Myeongdong and purchase souvenirs
- Lunch: Enjoy Korean cuisine
- Afternoon: Head to the airport for your return flight
4-Day/3-Night Advanced Version
Day 1: Arrival + Hongdae Exploration
- After arrival, check into a Hongdae hotel
- Afternoon: Shop and watch street performances in Hongdae
- Evening: Enjoy a hearty Korean BBQ dinner
Day 2: Music Show Pilgrimage
- Morning: Prepare relevant items
- Afternoon: Head to the TV station studio to wait for music show recording
- Evening: Return to Hongdae and enjoy late-night convenience store snacks
Day 3: Gangnam追星 Day Trip
- Morning: Visit K-Star Road and Cheongdam-dong
- Lunch: Dine at Apgujeong
- Afternoon: Go to Coex Mall or check out current pop-up shops
- Evening: Relax at cafes and restaurants in Gangnam
Day 4: Cultural Experience + Departure
- Morning: Visit Gyeongbokgung Palace and Bukchon Hanok Village
- Lunch: Enjoy hansik
- Afternoon: Head to the airport for your return flight
5-Day/4-Night In-Depth Version
Day 1: Arrival + Acclimatization
- After arrival, head to your accommodation and rest
- Evening: Familiarize yourself with the surroundings near your accommodation
Day 2: SM and Gangnam Area
- Morning: K-Star Road and Cheongdam-dong
- Noon: Coex Mall
- Afternoon: Apgujeong Rodeo Street
- Evening: Hangang Park night scenery
Day 3: Music Shows + Hongdae Nightlife
- Morning: Free time
- Afternoon: Music show recording
- Evening: Hongdae street food and bars
Day 4: Culture and Shopping
- Morning: Gyeongbokgung Palace and Bukchon Hanok Village
- Afternoon: Shopping at Myeongdong and Dongdaemun
- Evening: Korean fried chicken and beer
Day 5: Reflection + Departure
- Morning: Purchase last-minute souvenirs
- Afternoon: Head to the airport
Conclusion
Personally visiting the cities where your idols have been active and watching music video scenes unfold before your eyes is an irreplaceable emotional experience. As a representative group under SM Entertainment, aespa's unique style and diverse charm continue to attract fans from around the world. From company surroundings and music show studios to themed cafes and pop-up shops, every corner of Seoul may hold surprises. This journey is not just about chasing idols, but also an excellent opportunity to explore Korean culture, taste local cuisine, and experience different ways of life. We hope this guide helps you plan an unforgettable trip to Korea, leaving your own unique story with aespa in the treasure box of memories.
